LEADERSHIP
MEET THE FOUNDER
CHERRY CHAMBERS
Founder & CEO, Apex Zone Athletics
Cherry Chambers founded Apex Zone Athletics with a clear vision: to create a training environment where youth athletes are developed with intention, structure, and belief, not guesswork or one-size-fits-all programming.
She is a former high school athlete, a parent of two young competitors, and an active member of the National Council of Youth Sports, committed to advancing safe, structured, and development-focused youth athletics.
A PERSONAL MISSION
For Cherry, this mission is deeply personal.
As both an athlete and a parent navigating the youth sports landscape, she experienced firsthand the challenges families face when searching for consistent, high-quality, and accessible athletic training. From fragmented programs to inconsistent coaching and limited development pathways, she saw too many athletes being overlooked, not because of a lack of talent, but because of a lack of support and structure.
Apex Zone Athletics was built to provide what was missing:
a supportive, intentional environment where every athlete receives the attention, guidance, and belief they deserve to truly grow.
LEADERSHIP ROOTED IN STRUCTURE & ACCOUNTABILITY
Beyond athletics, Cherry brings over a decade of leadership experience in healthcare operations, compliance, and performance management — fields where precision, accountability, and evidence-based decision-making are essential.
Cherry's vision centers on structured youth athlete development supported by assessment-based training, accountability, and long-term athlete performance training — not shortcuts or trends.
Her professional background includes leadership roles with national organizations such as UnitedHealthcare/Optum, Elevance Health, Lumeris Healthcare Outcomes, and Mercy Healthcare, where she led teams, built scalable systems, and implemented performance frameworks in complex, regulated environments.
That experience now shapes Apex Zone Athletics' commitment to:
- Safety-first programming
- Clear processes and accountability
- Measurable progress and outcomes
- Long-term athlete development over quick fixes
That experience also informs how Apex builds its support network. Apex Zone Athletics collaborates with qualified performance and mental health professionals who align with our development-first philosophy. While Apex Zone Athletics does not provide medical diagnosis or treatment, we work collaboratively with licensed professionals to support safe, responsible athlete development.
A DIFFERENT STANDARD FOR YOUTH ATHLETICS
Cherry's vision for Apex Zone Athletics is to raise the standard for how young athletes are trained, mentored, and supported physically, mentally, and emotionally.
By combining assessment-based training, evidence-based skill development, and integrated sports psychology, Apex provides athletes with the tools to move better, think stronger, and compete with confidence.
But just as importantly, Apex aims to help athletes develop discipline, resilience, and self-belief qualities that extend far beyond sport and prepare youth athletes for success in life.
This is more than short-term skill work; it's structured, long-term athlete performance training designed to create confident, capable, and resilient young people.
LEADING WITH PURPOSE
Under Cherry's leadership, Apex Zone Athletics is built on strong governance, operational excellence, and community-centered values. The goal isn't just to improve athletic performance; it's to create a development-first environment where youth athletes grow physically, mentally, and emotionally.
Because when athletes are given the right tools, mentorship, and mindset, they don't just perform better — they grow stronger for the future.
READY TO TAKE THE FIRST STEP?
Discover a training environment built with intention, experience, and belief in every athlete.